I am a graphic designer, and have created award-winning work for all types of organizations large and small, and love to think about creating great design work that tells the clients story as beautifully as possible.

I have worked professionally in Ireland, the U.S. and now in the Netherlands for over 12 years. I now run my own practice and enjoy working with a wide a mix of clients and projects. Since August 2013 I have also worked with User Intelligence here in the Netherlands, an online customer-experience focussed research, strategy and design agency. 

My specialty is strategic, creative design, usually through branding and associated interactive projects, and with supporting print pieces when applicable. Following a 4-year BA, I first worked with XMI Design in Dublin for 3.5 years. In January 2007 I moved to New York, freelancing firstly with Empire Design (movie posters and campaigns), and then with MSDS (branding, print and interactive agency in SoHo). As their senior designer I led projects for large non-profit, advocacy and financial organizations. In June 2009, I began my own practice, and have been lucky to work with a variety of academic institutions, non-profits, B2B and B2C companies. This work has been recognized with many awards, including the Webby’s, The Communicator Awards and GDUSA. 

I like to take a holistic approach to projects, ensuring that all aspects of the communications materials are consistent while serving the overall strategic goals. I’ve built up a lot of experience with interaction and UX design over the past 8 years in particular, and enjoy the impact it can have for a brand. I definitely like to have things ‘just so’ and strive for a high level of uniqueness and detail in my work, including all extended touchpoints. I also have experience with developing related SEO and social media strategies. I am used to leading teams both within a studio and my own practice, along with running meetings and all project management. I will be the principal point of contact throughout the project, contactable at any time.

 

Professional Memberships

ATypI   •   Association Typographique Internationale

The Type Directors Club

Irish Business Organization of New York (former Board member)

The Designers Accord

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