Acumen Fund Brand Standards
Challenge: Acumen’s brand had grown organically through many hands and styles, and was a mess. I was tasked with evolving the brand and developing global standards for its correct implementation.
Solution: The brand guidelines manual was some 50 pages in length, and along with the usual design specifications, it also detailed editorial tone of voice, nonemclature, image selection and taking (in the field). There is a comprehensive guide to all new design templates and the grid system for any new pieces, along with typography, color and graphics standards and creation guidelines.
This was designed while I worked with MSDS in New York