Acumen Fund Brochure
Client: Acumen (formerly Acumen Fund) is a non-profit with a difference. Their approach to alleviating world poverty issues is to create and invest in small to medium size local businesses who work within specific areas of aid, adding both knowledge and capital to ensure their success and sustainability. The four areas of concentration are water, health, housing and energy. By investing and building scalable businesses they are making a very visible difference in the lives of millions of people in East Africa, India and Pakistan.
Challenge: While I worked at MSDS I was tasked with developing a comprehensive brand standards manual for the previously incoherent brand. Alongside this work, I designed an overview brochure to help attract further investors and explain their goals.
Solution: It was designed to stand out from the usual non-profit styles, utilizing eye-catching color fields and a bold graphic style to draw the viewer through the piece and underscore Acumen’s message.
Awards: American Graphic Design Award for Print Design, 2008.
Included in both The Big Book of Green Design and the prestigious Designing for the Greater Good.
This was designed while I worked with MSDS in New York