The Epicenter is an organization aiming to provide and collect data on disaster preparedness both in Los Angeles and nationally. They came to okellydesign to help name and brand the organization, and to develop a unique and engaging site which could become a comprehensive resource for both public and private sector people.
As part of this project, I conducted the naming and branding (identity design), the information audit leading to the IA, visual design and development coordination. The site is responsive (with thanks to the diligent and hard work of Cheeky Monkey Media), and there is a wide palette of custom icons and disaster related photography.
I used the direct and saturated visual language of Hollywood action movies to generate interest and resonance with the users. Impactful imagery combined with explanatory pictograms underly each page, offsetting the brevity of the content. The main pages are kept lighter overall for legibility. Contemporary typography, imagery and color palettes create a coherent experience and impart a sense of urgency and action across the site.
Using a step-by-step questionnaire on landing the site learns if the user in currently in a disaster or not, where they work in the system and what their interest is on the site. This informs a curated user-centric homepage and site content presentation. Profiles and stories help to both increase engagement and build the database. This user-centered content approach is maintained across the site.
The project was begun in March 2012, and the first phase of the site was launched in February 2014. The site is not quite reflective of the intended designs at present, and will be completed and enhanced as further funding becomes available. Visit the site here >