Lily O’Brien’s Chocolates NYC
Client: Renowned Irish Chocolatier, manufactures over 80 tons of chocolate per week which retails globally.
Challenge: Despite being such a large company and so well-known in Ireland/Europe, it was not making the desired impact across New York City. The store and site were not meeting their targets.
Task: Refine the Lily’s brand for a New York audience, and create a better and more contemporary webstore.
Solution: Great attention was paid toward the overall user shopping experience, and on how to best define the brand, drive traffic to the physical café, and encourage sales on the online store.
The redesigned elements drew on the existing Irish Lily O’Brien’s brand palettes of type, color and imagery, but each are used in a different manner, alongside some newer, more contemporary elements such the typeface, iconography and photography. All these combine to form a contemporary, New York audience focussed aesthetic and appeal.
Awards: Graphic Design USA
American Web Design Awards 2012,
The Communicator Awards 2012
(Gold Trophy for Interactive Excellence).