Moyross Residents Forum
The Moyross Housing Estate on the Northside of Limerick (Ireland) has experienced serious social problems and high profile criminal activity over many years. The Moyross Residents Forum is a community body based in the area and they needed a distinct identity that resonated with the area and its residents to succeed.
The body was established provide a forum for residents and the local authorities to work together to enhance the area and the overall quality of life of the Moyross residents. This is done through monthly meetings comprising 2 representatives from each of the 11 parks that make up the Moyross estate, along with a representative from each of the Gardaí, the Northside Regeneration Agency, Limerick City Council, and other Community bodies. The plans and proposals that arise from the forum are then communicated to the Moyross residents through public meetings, the local newsletter Moywrites (which is sent to all houses in Moyross), and flyers and posters.
To help promote their work to help further engage the residents of Moyross, the Residents Forum required an identity to help place it more centrally in the minds of the wider community. The identity had to reflect the goals and work of the forum, along with showing its composition and the fact that it is drawn from the community itself (ie not another government authority, which are viewed with skepticism and suspicion in the area). It should position the forum as the ‘true’ voice of the Moyross community, in that it works towards their interests as an intermediary between the people and the authorities, as well as being a positive influence on the community for the authorities, and vice-versa.
The Forum turned to okellydesign to help create the identity and associated materials. This was a challenging project, as there were not only restraints on the range of concepts that could be used to realistically engage the audience, but it was likely that the identity would come to have a usage beyond the Residents Forum if it did engage the community as planned. At first I had focussed on the community and forum aspect, but after much sketching and workups I realized that the area itself could provide the blueprint for the logo.
Moyross has a distinctive shape, known to all who live there and outside it, and it comprises 11 different parks (or sections of housing). There is an open area through the center of it containing green space for children to play, horses to roam and generally separating the housing estates. However, this space can also be seen as an arrow shape from above. Thus, I began to work up shapes based on the map of the area, and included the open space as an arrow pointing ahead to a better future for the area and its community.
I broke up the overall shape to show the number of people on the Residents Forum (2 from each estate, along with various representatives from government and local bodies) thus keeping the identity related to the Forum. A warm and engaging color palette helped further differentiate the identity as contemporary and unique, as the local colors are black and red, and the city colors are green and white, so there is a lot of that palette in all the other local bodies. A contemporary sans-serif typeface completes the logo, offset with the mark to help balance them with each other, and ensure maximum legibility.
The identity was launched and was widely welcomed, and has helped to establish the overall legitimacy of The Residents Forum and increased its engagement within the Moyross community.