New York City Runs
New York City Runs has established itself as a strong hub of racing in New York City, and a leading competitor to the more established NYC Road Runners (who run the main NYC marathon each year). Throughout the year, NYC Runs organizes marathons for runners in each of the 5 boroughs, and following on from the successful branding of the Brooklyn Marathon, we decided it would help the overall brand to create distinct identities for each race as well.
I established that the core brand architecture would be maintained to help consistency and recognition across the races, so that in time, a runner could see a race logo and identify as being a race organized by NYC Runs. The primary elements retained from the Brooklyn Marathon identity were the two color palette, with the type always being in Pantone Black 6, the primary type being Whitney, and the race name being the most prominent element. Thus a suite of races were developed as shown.
The Firecracker 10k race is held on July 4th each year, and lends itself to a fun approach. I showed the race distance as the stick of dynamite, with the fuse running through the logotype and the sparks leading the eye into it all. The sparks are stars to allude to the U.S. flag, and naturally there are 50 of them for each state.
The Ekiden is a Japanese style relay race, with four runners working as a team to bring a baton around the marathon course. The color palette is thus red and black to allude to the Japanese origin, with the four stylized runners also formed in a circle to allude to the nature of the race itself, to Japanese lettering, and to the common signifier of the red circle in the Japanese flag.
The Race at Roosevelt Island was a unique location around this little known island in the East River, which lies beneath the Queensborough (59th St) Bridge. It is accessible by car only from the Queens side, and from Manhattan you must take an aerial cable car, which forms the unique icon in this logo.
The Verrazano Bridge is the widest suspension bridge on the East Coast, and is best known as the start of the main NYC marathon each year. It connects Brooklyn and Staten Island, and NYC Runs held a race at the park near its entrance on the Brooklyn side. Thus, water and the bridge form a shield showing the runners vista as he/she works through their half-marathon. The watery blue was a natural fit for the secondary color on this one.
Yonkers is a old area at the north end of the Bronx, right before you come to Westchester and Conneticut. It is a very old area with a lot of history (the worlds first golf course, and the inventor of the elevator are both from here!), though is somewhat fading now. There is a lovely promenade by the shore, and mountains behind the main town, both of which provide the vista for the runners of this race. The area is known have to have a significant Irish community, and so green was the obvious choice for the supporting color here.