Stone Street Tavern
As part of an series of events in the Stone Street historic district, I was asked to create advertising to help draw the crowds and set the tone for the day.
Stone Street is one of the original cobbled streets of Manhattan, and the bars themselves are housed in buildings which have stood for over 300 years. Its roots are as a storehouse and trading venue for merchants who would sail into the ports around the tip of Manhattan. For these posters, which were for all the bars on the street, I decided to show off the more fun side of the street, which is known for being the only large-scale outdoor seating area of its kind in New York. The bar themselves are known to be high-end both in entertainment and in their food, catering primarily to residents of the Financial district and workers from nearby Wall Street.
Oysterfest: For this poster I decided to focus on the oysters themselves, combining them with a wave motif as a nod to both their source and to the history of the district. The overall tone and design is created to portray a sense of fun and quality (always a consideration when dealing with shellfish!), while also seeming down to earth and more organic. The typography plays off the illustration, bringing the viewers eye to the beautifully drawn oyster dish and whetting their appetites. The poster was printed at 36" x 48' size, and certainly fulfilled its duties as the street was jam-packed on the day.
While it is always tempting to do ones own illustration work on these types of projects, I felt that this project offered an ideal opportunity for collaboration, and so I turned to the very talented Megan Pendergrass, of The Daily Foodle fame. She specializes in beautiful illustrations of food (and many other things of course!) and I was very happy to work with her on this project… it certainly made the difference.
Oktoberfest: Hot on the heels of Oysterfest came Oktoberfest, a day-long festival of sausages and beers and lederhosen! For such a fun event I decided to just run with the most recognizable symbol of Oktoberfest, the St. Pauli girl. The typography builds on the theme, being one of those rare assignments in which the use of Fette Fraktur is appropriate. I designed a custom pattern for the background texture, based on the bavarian diamond symbols, mixed with a nice texture to give the poster some depth. The overall color-scheme is aimed at being eye-catching and fun, and again, resulted in a large turn-out on the day itself.